17th, 18th and 19th of June 2024 in The NetherlandsLearn to manage complex stakeholder processes with the SSE method
The SSE training is developed for professionals dealing with a complex field of local, national or international stakeholders. Whether you are a project leader, strategic advisor, public affairs officer, communications professional, policy officer or stakeholder manager, this training offers you the knowledge and skills to effectively manage stakeholder processes inside and outside your organization.
ContentThe three-day training Strategic Stakeholder Engagement (SSE) provides the foundational knowledge and skills required to: analyze the stakeholder environment; design strategy; negotiate agreements, and; ensure implementation. SSE is rooted in the Mutual Gains Approach to negotiation as developed by MIT professor Lawrence Susskind and the Consensus Building Institute (CBI). The training is interactive and practical, full of inspiring examples from SSE practice. Participants have rated the training with an average of 8.6 out of 10.
SSE in the NetherlandsIn the Netherlands, the SSE method has been applied to find consensus on a wide range of public-private negotiation challenges: from new roads and large-scale port extensions to clean energy transition projects, major dike renovations and managing internal reforms at large public sector organizations. The Dutch equivalent to the SSE training is followed by around 800 professionals annually under the Dutch title Strategisch OmgevingsManagement (SOM). Participants work for a wide range of organizations such as ministries (e.g. infrastructure, economic affairs and climate, justice & security, defence), provinces, large cities, energy companies, water board authorities, communication and project management agencies.
Testimonials- ‘’During the simulations I gained new insights on how to assert my personal and professional interests.’’- Karin Roos , Stakeholder Professional, BMC company
- “The interactive sessions, combined with realistic examples, enabled me to immediately incorporate new skills into my current work. - Bas Timmermans, Stakeholder Manager ProRail
- “Using the SSE-method for stakeholder mapping contributed most to my learning journey: a complete overview of who needs to be involved and at what level of participation.’’ - Koen Leurs, Stakeholder Professional, Waternet (Water Authority Amstel, Gooi and Vecht and the municipality of Amsterdam)
- ‘’Understanding negotiation and making it applicable and accessible was very insightful. Plus a very nice, enthusiastic group that combined well with the trainers.” - Rik Kreijkes Stakeholder professional, Water Company Groningen
What you will learnThe three-day SSE training provides the essential knowledge and skills needed to get started with Strategic Stakeholder Engagement. After this training you will:
- Understand the vision behind the Mutual Gains Approach to negotiation and the SSE method;
- Recognize the difference between positions and interests;
- Be familiar with the 10 steps of the SSE circle and a range of practical tools;
- Know how to make an SSE analysis and how to approach initial conversations with key stakeholders;
- Have stronger negotiation skills;
- Know a range of intervention strategies, applicable to different scenarios, and;
- Gain practical insights on how to design and implement SSE in your own project.
Practical informationDates: 17, 18 and 19 June 2024
Start: 9 AM on Monday 17 June
End: 4:30 PM on Wednesday 19 June
Location: Akoesticum in Ede, The Netherlands
Costs: € 2450,-. excl. VAT plus € 300,- excl. VAT for participants choosing 3 nights of accommodation (incl. breakfast and dinner) in Ede
Included in the course fee:
- all course materials
- 1 year access to our online SSE Learning Platform
- Lunch (3x)
Excluded in the course fee:
- Transportation to and from the training venue
AccommodationOptional for participants are 3 nights of accommodation at the Akoesticum in Ede, starting Sunday June 16th (check-in) and ending Wednesday June 19th (check-out). Accommodation includes breakfast (3x) and dinner (2x) on Monday 16 and Tuesday 17 June.
Soon the possibility to register and to read the brochure will be open on this website.
For more details send an e-mail to
info@wesselinkvanzijst.nl